Katla X Hendrikka CollaborationMarch 22, 2021
Katla Announces “Wonderful Beings” – A Collaboration With Icelandic Artist Hendrikka
Katla is pleased to announce a new Katla X Hendrikka limited edition capsule of “Wonderful Beings” t-shirts and hoodies launching today for pre-sale exclusively on katla.com. The sweaters and t-shirts pay homage to the empowerment of women around the world.
A simple concept with a powerful message, Hendrikka created portraits of ladies with a single-ear motif.The motif is open to interpretation, but one interpretation is that in today’s world, with an influx of information coming from every direction, you don’t have to listen to everything. The portraits pay tribute to women who have forged their own path in life rather than following conventional wisdom. Ultimately the motif is open-ended–open to boundless possibilities from one viewer to the next.
“We are delighted to announce our exclusive collaboration with Hendrikka, which is launching today, on International Women’s Day,” said Katla founder and CEO Aslaug Magnusdottir. “Hendrikka’s art portrays the beauty and strength of women from all parts of the world. I am particularly excited to partner with Hendrikka as we share the same unifying ethos of respect for people and desire to contribute to the empowerment of women of all races and backgrounds.”